云南普洱茶(集团)有限公司 Yunnan Pu'er Tea (Group) Co., Ltd

2023-08-22 08:00:15 admin 2346256

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云南普洱茶(集团)有限公司是一家具有深厚历史底蕴和重要行业地位的茶叶企业。以下是对该公司的详细介绍 :

发展历程

历史起源:公司的历史可以追溯到1729年(清雍正七年),云贵总督鄂尔泰在普洱府(今宁洱县)建立了清贡茶厂,普洱茶由此得名,这也是云南普洱茶集团的历史源头。

国营时期:1975年4月,当地政府在清朝普洱贡茶厂的旧址上成立原国营“普洱茶厂”,并被指定为云南省普洱茶的四大生产厂家之一,产品以调供省茶叶进出口公司出口为主,出口唛号尾数为4。

商标注册:1994年1月14日,集团旗舰品牌“普秀”商标注册成功。

改制组建:2004年10月,香港长泰实业(深圳)有限公司收购宁洱县(原普洱县)普洱茶厂,企业完成整体改制,组建成立云南普洱茶(集团)有限公司。2005年9月,公司正式更名为“云南普洱茶(集团)有限公司”。

企业规模

公司是云南省农业产业化重点龙头企业,下设五个子公司、四个分公司,拥有包括板山、困鹿山、会连、大黑山、竹山、凉水箐在内的六大自营茶园基地,土地总面积约45000亩,茶园面积27000多亩。公司还拥有九个茶叶初制所、精加工车间9200平方米,茶工3200多人,固定资产上亿元。

产品与品牌

主要产品:公司产品丰富多样,有传统普洱茶,部优产品板山毫峰(绿茶),深加工产品干吃茶、速溶茶、普洱茶饮料等200多个品种。

品牌建设:“普秀”是公司的核心品牌,于1994年成功注册。2005年12月,“普秀”牌被评为“云南省著名商标”。2008年,“普秀”牌系列普洱茶产品获得“云南名牌”产品称号。2013年,普秀荣获“中国普洱茶十大品牌”。公司产品多次荣获国家级、省级金奖、银奖、名优茶、优质茶等称号。

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企业资质与认证

公司率先通过“QS”认证及“ISO9001:2000国际管理体系”认证,还通过了“有机食品”认证、“国际清真食品”认证、“绿色食品”认证等,拥有自营出口经营权。

市场拓展

公司在国内拥有自营店5家、经销商130多家。2008年8月成功与沃尔玛公司合作,年销售额达近亿元。在国际市场,已开发马来西亚、波兰、韩国、德国、美国、加拿大以及港澳台地区。

企业文化

核心价值观:传承历史,创新未来,品质至上,服务至上。

企业使命:扬普洱茶文化,推动农业产业化发展,为消费者提供优质产品。

企业愿景:成为全球普洱茶产业的领军企业。

品牌理念:“普秀”品牌秉承“本源、正宗、专业”的理念,以“兴天下普洱,立百饮之冠”为目标,传承发扬普洱茶历史文化为己任,创普洱业界经典。

特色茶园基地

板山皇家贡茶园:板山基地为清皇家茶园,历史上与六大茶山齐名,曾经是古普洱府境内最重要的贡茶基地之一。这里山高林深,经年浓雾紧锁,所产茶叶气质敦厚、品味甘醇,板山基地6000亩获欧盟有机认证,内含野生古茶树群落。

困鹿山基地:困鹿山基地与北京同仁堂合作,供应有机原料。茶树均生长于海拔1500米以上的高山,独享天地之精华,其茶叶品质优良,具有独特的风味。

企业重要事件

2005年4月策划开发有特色的三香系列产品——国色天香、古色古香、悦色怡香,同年10月第一批普秀新产品在北京茶博会上亮相。

2005年11月,在广州第四届国际茶文化节普洱茶王大赛中,普秀牌宫廷一号普洱茶获大赛金奖,普秀牌春普洱七子饼(生饼)获银奖。

2007年5月18日,故宫博物院珍藏的百年贡茶“万寿龙团”回归胞衣之地——公司总部,公司全体职员举行盛大的祭拜仪式。

2009年1月,按照现代企业管理制度,集团成立五大管理中心:营销中心、行政管理中心、生产研发中心、基地管理中心、财务管理中心。

2013年9月,集团战略布局高端普洱茶市场,成立易武普洱茶厂,专注古六大茶山及易武小产区茶市场。

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Yunnan Pu'er Tea (Group) Co., Ltd. is a tea enterprise with a profound historical background and important industry status. Here is a detailed introduction to the company:

Development History

Historical origin: The history of the company can be traced back to 1729 (the seventh year of the Yongzheng reign of the Qing Dynasty), when the Governor General of Yunnan and Guizhou, Ertai, established the Qinggong Tea Factory in Pu'er Prefecture (now Ning'er County), which gave Pu'er tea its name. This is also the historical origin of Yunnan Pu'er Tea Group.

State owned period: In April 1975, the local government established the former state-owned "Pu'er Tea Factory" on the site of the Qing Dynasty Pu'er Tribute Tea Factory, and was designated as one of the four major producers of Pu'er tea in Yunnan Province. The products were mainly exported by the Provincial Tea Import and Export Company, with export labels ending in 4.

Trademark registration: On January 14, 1994, the flagship brand "Puxiu" of the group was successfully registered as a trademark.

Restructuring and Establishment: In October 2004, Hong Kong Changtai Industrial (Shenzhen) Co., Ltd. acquired the Pu'er Tea Factory in Ning'er County (formerly Pu'er County), completing the overall restructuring of the enterprise and establishing Yunnan Pu'er Tea (Group) Co., Ltd. In September 2005, the company was officially renamed as Yunnan Pu'er Tea (Group) Co., Ltd.

company size

The company is a key leading enterprise in agricultural industrialization in Yunnan Province, with five subsidiaries and four branches. It has six self operated tea plantation bases including Banshan, Jianlushan, Huilian, Daheshan, Zhushan, and Liangshuiqing, with a total land area of about 45000 acres and a tea plantation area of over 27000 acres. The company also has nine tea initial processing plants, a precision processing workshop of 9200 square meters, more than 3200 tea workers, and fixed assets of over 100 million yuan.

Product and Brand

Main products: The company has a wide variety of products, including traditional Pu'er tea, premium Banshan Haofeng (green tea), and more than 200 varieties of deep processed products such as dried tea, instant tea, and Pu'er tea beverages.

Brand building: "Puxiu" is the core brand of the company, which was successfully registered in 1994. In December 2005, the "Puxiu" brand was awarded the title of "Famous Trademark of Yunnan Province". In 2008, the "Puxiu" brand series of Pu'er tea products were awarded the title of "Yunnan Famous Brand" products. In 2013, Puxiu was awarded the title of "Top 10 Chinese Pu'er Tea Brands". Our company's products have won national and provincial gold and silver awards, as well as titles such as renowned tea and high-quality tea.

Enterprise Qualification and Certification

The company has been the first to pass the "QS" certification and "ISO9001:2000 International Management System" certification, as well as the "Organic Food" certification, "International Halal Food" certification, "Green Food" certification, etc., and has the right to operate self operated exports.

market expansion

The company has 5 self operated stores and over 130 distributors in China. In August 2008, it successfully cooperated with Wal Mart, and its annual sales reached nearly 100 million yuan. In the international market, we have developed in Malaysia, Poland, South Korea, Germany, the United States, Canada, as well as Hong Kong, Macau, and Taiwan.

Corporate Culture

Core values: Inherit history, innovate the future, prioritize quality, and prioritize service.

Corporate mission: To promote Pu'er tea culture, drive the development of agricultural industrialization, and provide consumers with high-quality products.

Corporate vision: To become a leading enterprise in the global Pu'er tea industry.

Brand philosophy: The "Puxiu" brand adheres to the concept of "origin, authenticity, and professionalism", with the goal of "promoting Pu'er tea throughout the world and establishing the crown of the hundred drinks". It is responsible for inheriting and promoting the historical and cultural significance of Pu'er tea, and creating a classic in the Pu'er industry.

Featured Tea Plantation Base

Banshan Royal Tribute Tea Plantation: Banshan Base is a Qing royal tea plantation, historically renowned alongside the six major tea mountains, and was once one of the most important tribute tea bases in ancient Pu'er Prefecture. Here, the mountains are high and the forests are deep. After years of dense fog, the tea produced here has a mellow and mellow taste. The Banshan base, covering 6000 acres, has obtained EU organic certification and contains a community of wild ancient tea trees.

Kulushan Base: Kulushan Base cooperates with Beijing Tongrentang to supply organic raw materials. Tea trees all grow in the mountains above 1500 meters above sea level, enjoying the essence of heaven and earth alone. Their tea has good quality and unique flavor.

Important events of the enterprise

In April 2005, we planned and developed a unique three fragrance series of products - Guose Tianxiang, Antique Fragrance, and Yuese Yixiang. In October of the same year, the first batch of Puxiu new products was unveiled at the Beijing Tea Expo.

In November 2005, at the 4th International Tea Culture Festival Pu'er Tea King Competition in Guangzhou, Puxiu brand Palace No.1 Pu'er tea won the gold medal, and Puxiu brand Spring Pu'er Seven Seed Cake (raw cake) won the silver medal.

On May 18, 2007, the centennial tribute tea "Longevity Dragon Troupe" collected by the Palace Museum returned to the headquarters of the company, where all employees held a grand worship ceremony.

In January 2009, in accordance with the modern enterprise management system, the group established five management centers: Marketing Center, Administrative Management Center, Production and Research Center, Base Management Center, and Financial Management Center.

In September 2013, the group strategically laid out the high-end Pu'er tea market and established Yiwu Pu'er Tea Factory, focusing on the tea markets of the ancient six major tea mountains and Yiwu small production areas.

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