云南滇红集团股份有限公司 Yunnan Dianhong Group Co., Ltd
云南滇红集团股份有限公司是中国著名的茶叶企业,在红茶领域占据着重要地位。以下是对该公司的详细介绍 :
发展历程
云南滇红集团股份有限公司的前身是1939年由当代中国著名茶叶专家、“滇红茶”创始人冯绍裘先生创建的“顺宁实验茶厂”。1954年,随县名改为“云南省凤庆茶厂”。在计划经济时代,凤庆茶厂作为云南红茶核心企业,产品长期出口,为国家换取了大量外汇。1996年,凤庆茶厂整体改制为“云南滇红集团股份有限公司”,从此踏上了现代化企业的发展道路。
企业概况
公司位于云南省临沧市凤庆县,这里生长有3200年树龄的小湾镇锦绣茶祖,被誉为“中国红茶之都”“世界滇红之乡”。滇红集团拥有茶园1.8万亩,其中1053亩通过中国、欧盟及美国有机茶认证,辐射基地10万亩。公司还拥有初制加工厂56个,精制加工厂占地340亩,厂房面积50000㎡,设计年生产能力1.5万吨,一期生产能力为6000-7000吨/年。
产品种类
滇红集团主要生产红茶、绿茶、白茶、普洱茶、花茶、袋泡茶、紧压茶等7大类别20个系列300多个花色品种的茶叶产品。其明星产品“凤牌经典58”,是为了纪念1958年滇红为国家做出的贡献而命名,该产品采用老工艺新制作,成为了深受消费者喜爱的口粮茶。“凤牌中国红”则是中国最高端最具特色的红茶产品之一。
企业荣誉
品牌荣誉:“凤”牌荣获“中华老字号”“中国驰名商标”称号。在2020-2022年中国茶叶企业产品品牌价值评估中,“凤”牌评估值分别为9.64亿元、10.31亿元、10.34亿元。
文化遗产:滇红集团老厂区被列入“国家级工业遗产”“全国重点文物保护单位”,“滇红茶制作技艺”入选“国家非物质文化遗产代表性目录”,2022年11月,以“滇红茶制作技艺”为代表的44个“中国传统制茶技艺及其相关习俗”代表性项目,列入联合国教科文组织人类非物质文化遗产代表作名录。
其他荣誉:滇红集团是国家扶贫龙头企业,连续多年荣获“全国茶叶行业百强企业”称号,曾获国家级高新企业称号,是国家出口红茶定点生产企业,国家红茶一套样“标准实物样”制样单位。
科研实力
滇红集团下辖创建于1977年的茶叶科学院研究院,拥有1000多份云南大叶种茶树种质资源,茶科院种质资源圃被认定为第一批“云南省作物种质资源圃”。公司与云南科学研究院和滇西科技师范学院共同合作成立了“云南省红茶工程技术研究中心”,是云南滇红茶唯一的科技创新平台。此外,公司还建立了“苏向宇”“冯之俊”两个大师工作室和一个博士后工作站,通过了省人社厅“企业职工培训中心”和“职业技能等级鉴定中心”的认定。
人才队伍
滇红集团拥有稳定的员工队伍和技术团队,现有在职员工288人,其中有高技能人才118人、各类专业技术人员128人。公司建立了完善的人力资源发展体系,建立了“制茶师”“拼配师”“审评师”三师制度,为企业的发展提供了坚实的人才保障。
市场销售
滇红集团的品牌建设及产品营销通过线上和线下全渠道销售,覆盖全国各省市,拥有合作经销商300多家。公司与俄罗斯卡波集团合作成立的“临沧有泰茶业有限公司”,主要负责国外产品销售。2015年以来,“凤”牌红茶连续7年在“双十一”购物狂欢节滇红茶销售排名第一,“凤牌经典58”连续7年在“双十一”销售中获红茶类单品销售冠军。
企业传承与文化
“滇红”有着深厚的文化底蕴,在抗战期间,“滇红”换回大量的战略物资,为抗战胜利作出了贡献,被誉为“抗战茶”“救国茶”“爱国茶”。1958年,“滇红”茶因荣获国际市场最高价向党中央毛主席报喜,毛主席让中共中央秘书室专门回信鼓励。同年,“滇红”金芽茶被国务院认定为外事礼茶,1986年,时任云南省省长和志强将“金芽茶”作为国礼赠送来访的英国女王伊丽莎白二世,之后多次作为国礼赠送外国政要,成为传播中国文化的使者。
面临的挑战
尽管滇红集团在过去取得了辉煌的成就,但也曾面临一些挑战。2022年11月8日,滇红集团被申请破产重整,据知情人士表示,滇红集团受经济下行及经营管理不善的影响,于2016年已开始累积债务,并因无力偿债,于当年1月拍卖其旗下34个商标。不过,滇红集团也在积极寻求解决方案,以实现企业的重振和发展。
总体而言,云南滇红集团股份有限公司作为中国红茶行业的领军企业,拥有悠久的历史、丰富的产品、卓越的品质和强大的品牌影响力。尽管面临过一些困难,但凭借其深厚的文化底蕴、坚实的产业基础和不断创新的精神,滇红集团依然有着广阔的发展前景。
Yunnan Dianhong Group Co., Ltd. is a well-known tea enterprise in China, occupying an important position in the field of black tea. Here is a detailed introduction to the company:
Development History
The predecessor of Yunnan Dianhong Group Co., Ltd. was the "Shunning Experimental Tea Factory" founded in 1939 by Mr. Feng Shaoqiu, a renowned contemporary Chinese tea expert and founder of "Dianhong Tea". In 1954, it was renamed as "Yunnan Fengqing Tea Factory" along with the county name. In the era of planned economy, Fengqing Tea Factory, as the core enterprise of Yunnan black tea, exported its products for a long time and earned a large amount of foreign exchange for the country. In 1996, Fengqing Tea Factory was restructured as "Yunnan Dianhong Group Co., Ltd." and embarked on the path of modern enterprise development.
Company Profile
The company is located in Fengqing County, Lincang City, Yunnan Province, where the 3200 year old Jinxiu Tea Ancestor from Xiaowan Town grows. It is known as the "Capital of Chinese Black Tea" and the "Hometown of Yunnan Red Tea in the World". Dianhong Group owns 18000 acres of tea gardens, of which 1053 acres have been certified as organic tea by China, the European Union, and the United States, with a radiation base of 100000 acres. The company also has 56 initial processing plants, a refined processing plant covering an area of 340 acres, a factory area of 50000 square meters, a designed annual production capacity of 15000 tons, and a first phase production capacity of 6000-7000 tons per year.
Product Category
Dianhong Group mainly produces tea products in 7 categories, including black tea, green tea, white tea, pu erh tea, flower tea, bagged tea, and compressed tea, with 20 series and over 300 varieties of colors. Its star product "Feng Brand Classic 58" is named in honor of the contributions made by Dianhong to the country in 1958. The product is made using old techniques and has become a popular staple tea among consumers. Feng Brand Chinese Red "is one of the most high-end and distinctive black tea products in China.
Corporate Honors
Brand honor: "Feng" brand has been awarded the titles of "China Time honored Brand" and "China Famous Trademark". In the brand value evaluation of Chinese tea enterprises from 2020 to 2022, the evaluation values of the "Feng" brand were 964 million yuan, 1.031 billion yuan, and 1.034 billion yuan, respectively.
Cultural Heritage: The old factory area of Dianhong Group has been listed as a "National Industrial Heritage" and a "National Key Cultural Relics Protection Unit". "Dianhong Tea Making Techniques" has been included in the "Representative List of National Intangible Cultural Heritage". In November 2022, 44 representative projects of "Chinese Traditional Tea Making Techniques and Related Customs" represented by "Dianhong Tea Making Techniques" were included in the UNESCO Representative List of Intangible Cultural Heritage of Humanity.
Other honors: Dianhong Group is a national leading enterprise in poverty alleviation, and has been awarded the title of "Top 100 Enterprises in the National Tea Industry" for many consecutive years. It has also been awarded the title of National High tech Enterprise and is a designated production enterprise for exporting black tea. It is also a unit for preparing "standard physical samples" of national black tea samples.
research strength
The Tea Science Academy Research Institute, established in 1977 under Dianhong Group, has over 1000 germplasm resources of Yunnan large leaf tea trees. The Tea Science Academy Germplasm Resources Garden has been recognized as the first batch of "Yunnan Province Crop Germplasm Resources Garden". The company has jointly established the "Yunnan Black Tea Engineering Technology Research Center" with Yunnan Academy of Sciences and Dianxi University of Science and Technology, which is the only technological innovation platform for Yunnan Dianhong Tea. In addition, the company has established two master studios, "Su Xiangyu" and "Feng Zhijun", as well as a postdoctoral workstation, which have been recognized by the Provincial Department of Human Resources and Social Security as the "Enterprise Employee Training Center" and the "Vocational Skill Level Appraisal Center".
talent pool
Dianhong Group has a stable workforce and technical team, with 288 current employees, including 118 high skilled talents and 128 various professional and technical personnel. The company has established a comprehensive human resources development system and established a three teacher system of "tea maker", "blending expert", and "evaluation expert", providing a solid talent guarantee for the development of the enterprise.
marketing and sales
Dianhong Group's brand building and product marketing are sold through online and offline channels, covering various provinces and cities across the country, with more than 300 cooperative distributors. Lincang Youtai Tea Industry Co., Ltd., established in cooperation with the Russian Capo Group, is mainly responsible for the sales of foreign products. Since 2015, "Feng" brand black tea has ranked first in Yunnan black tea sales for seven consecutive years during the "Double Eleven" shopping carnival, and "Feng Classic 58" has won the sales champion of black tea single products for seven consecutive years during the "Double Eleven" shopping festival.
Enterprise Inheritance and Culture
Dianhong has a profound cultural heritage. During the Anti Japanese War, Dianhong exchanged a large amount of strategic materials and contributed to the victory of the war, earning it the titles of "Anti Japanese Tea," "National Salvation Tea," and "Patriotic Tea. In 1958, "Dian Hong" tea reported good news to Chairman Mao of the Communist Party of China for winning the highest price in the international market. Chairman Mao asked the Secretariat of the Communist Party of China to send a special letter of encouragement. In the same year, "Dianhong" Jinya tea was recognized by the State Council as a foreign affairs gift tea. In 1986, the then Governor of Yunnan Province, He Zhiqiang, presented "Jinya tea" as a national gift to visiting Queen Elizabeth II of the United Kingdom. Since then, it has been repeatedly presented as a national gift to foreign dignitaries and has become an ambassador for spreading Chinese culture.
challenges faced
Despite the glorious achievements of Dianhong Group in the past, it has also faced some challenges. On November 8, 2022, Dianhong Group was applied for bankruptcy reorganization. According to informed sources, Dianhong Group was affected by the economic downturn and poor management, and began accumulating debts in 2016. Due to its inability to repay debts, it auctioned off 34 of its trademarks in January of that year. However, Dianhong Group is also actively seeking solutions to achieve the revitalization and development of the enterprise.
Overall, Yunnan Dianhong Group Co., Ltd., as a leading enterprise in China's black tea industry, has a long history, rich products, excellent quality, and strong brand influence. Despite facing some difficulties, Dianhong Group still has broad development prospects with its profound cultural heritage, solid industrial foundation, and continuous innovation spirit.