云南下关沱茶(集团)股份有限公司 Yunnan Xiaguantuo Tea (Group) Co., Ltd

2023-02-01 08:00:51 admin 564796

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云南下关沱茶(集团)股份有限公司是一家具有深厚历史底蕴和广泛影响力的茶业企业。以下是对该公司的详细介绍:

发展历程 

公司前身为创建于1941年的康藏茶厂,由云南中国茶叶贸易有限公司和蒙藏委员会合资兴办。1948年4月改名为“云南中国茶叶贸易股份有限公司新康藏茶厂”。1950年4月,人民政府接收了新康藏茶厂,将其更名为“中国茶业公司云南省公司下关新康藏茶厂”,后又相继改名为“中国茶业公司下关茶厂”“云南省下关茶厂”。1994年,改制为“云南下关沱茶股份有限公司”,2004年完成民营化改制,成为股权多元化的股份制企业“云南下关沱茶(集团)股份有限公司”。

公司概况 

公司座落在大理市下关,这里是云南最大的紧压茶加工中心和茶叶集散地,苍山洱海优良的生态环境,为下关沱茶的优良品质提供了得天独厚的条件。公司主要生产沱茶、饼茶、砖茶、紧茶等紧压茶(普洱茶)为主的五大茶类近200多个品种,年产量3000-5000吨,产量名列全省茶企第一,产值6亿元,现有员工500余人。

企业荣誉 

公司先后荣获十二项国家级桂冠,包括全国民族特需商品定点生产企业及原料储备企业、农业产业化国家重点龙头企业、国家扶贫龙头企业、国家茶叶加工技术研发分中心、中国驰名商标、中华老字号、国家地理标志保护产品、国家级“专精特新”小巨人企业、国家级工业旅游示范基地、国家知识产权优势企业、国家工业遗产等。“下关沱茶制作技艺”为国家级非物质文化遗产,更是人类非物质文化遗产“中国传统制茶技艺及其相关习俗”的重要组成部分。百年下关沱茶三次荣获世界食品金冠奖,三次荣获国家质量银质奖,累计荣获50余项国内外大奖,连续四次荣获云南省绿色食品牌“10大名茶”称号,荣获第四届省政府质量奖。

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产品与品牌 

公司产品包括各种紧压茶、绿茶、特种茶、袋泡茶等共四大类近200个品种。其中,创制于1902年的“松鹤”下关沱茶,是拥有百年历史的知名品牌,先后三次荣获国家质量银质奖,三次荣获世界食品金冠奖,还获得了国家质监总局“原产地标记产品注册”和中国绿色食品发展中心批准认证为中国绿色食品等30余项省部级以上荣誉。“宝焰牌”下关砖茶也被评为“中国茶叶名牌”“云南省名牌产品”等。

生产与技术 

公司拥有当今世界先进的茶叶加工设备,于大理市食品工业园区(银桥镇)投资3亿多元建设的银桥新厂区项目已全面竣工并投入生产运营。新厂区集中国最大的高原仓普洱茶陈化中心、全省最大的百年技艺及绿色食品生产加工区、国家茶叶加工技术研发分中心、中国(下关)沱茶研究院、下关沱茶馆等版块构成,以全面实现“清洁化、绿色化、自动化、智能化、标准化”发展为目标。

市场与销售 

公司实施下关沱茶全国连锁专卖营销战略,在全国32个省(市区)和香港特别行政区分布着600余家专卖店(专柜),并出口欧盟、俄罗斯、日本、韩国、马来西亚等18个国家和地区,享有良好的市场声誉。

企业文化

公司秉承着百年的制茶传统和工艺,坚持“质量兴企”方针和实施名牌战略,不断保持产品在市场上的竞争力 。同时,公司也致力于茶文化的传播,通过举办各种茶文化活动,让更多的人了解和喜爱下关沱茶,推动中国茶文化的传承和发展。

云南下关沱茶(集团)股份有限公司凭借其悠久的历史、卓越的品质、强大的品牌影响力和完善的市场布局,成为了中国茶叶行业的重要企业之一,在国内外茶叶市场上都占据着重要的地位。

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Yunnan Xiaguantuo Tea (Group) Co., Ltd. is a tea industry enterprise with profound historical background and extensive influence. Here is a detailed introduction to the company:

Development History

The company was formerly known as Kangzang Tea Factory, founded in 1941, and was jointly established by Yunnan China Tea Trading Co., Ltd. and the Mongolian Tibetan Committee. In April 1948, it was renamed as "Yunnan China Tea Trading Co., Ltd. Xinkang Cang Tea Factory". In April 1950, the People's Government took over the Xinkangzang Tea Factory and renamed it "China Tea Company Yunnan Province Company Xiaguan Xinkangzang Tea Factory". Later, it was renamed "China Tea Company Xiaguan Tea Factory" and "Yunnan Province Xiaguan Tea Factory" successively. In 1994, it was restructured as Yunnan Xiaguan Tuocha Co., Ltd. In 2004, it completed privatization and became a diversified joint-stock enterprise called Yunnan Xiaguan Tuocha (Group) Co., Ltd.

Company Profile

The company is located in Xiaguan, Dali City, which is the largest compact tea processing center and tea distribution center in Yunnan. The excellent ecological environment of Cangshan and Erhai Lake provides unique conditions for the excellent quality of Xiaguan Tuo tea. The company mainly produces five types of tea, including Tuo tea, cake tea, brick tea, and compact tea (Pu erh tea), with nearly 200 varieties. The annual output is 3000-5000 tons, ranking first among tea enterprises in the province with an output value of 600 million yuan. It currently has more than 500 employees.

Corporate Honors

The company has successively won twelve national level honors, including designated production and raw material reserve enterprises for national ethnic special needs goods, national key leading enterprises in agricultural industrialization, national poverty alleviation leading enterprises, national tea processing technology research and development sub centers, Chinese well-known trademarks, Chinese time-honored brands, national geographical indication protection products, national "specialized, refined, unique and new" small giant enterprises, national industrial tourism demonstration bases, national intellectual property advantage enterprises, national industrial heritage, etc. The production techniques of Xiaguantuo tea are a national intangible cultural heritage and an important component of the human intangible cultural heritage of traditional Chinese tea making techniques and related customs. Over the past century, Xiaguantuo tea has won the World Food Golden Crown Award three times and the National Quality Silver Award three times. It has won more than 50 domestic and foreign awards, and has been awarded the title of "Top 10 Famous Teas" for green food brands in Yunnan Province for four consecutive times. It has also won the 4th Provincial Government Quality Award.

Product and Brand

The company's products include nearly 200 varieties in four major categories: compressed tea, green tea, specialty tea, and bagged tea. Among them, "Songhe" Xiaguantuo tea, created in 1902, is a well-known brand with a hundred years of history. It has won the National Quality Silver Award three times, the World Food Golden Crown Award three times, and has also won more than 30 provincial and ministerial level honors such as the "Registration of Origin Marking Products" by the State Administration of Quality Supervision, Inspection and Quarantine and the approval certification of China Green Food Development Center as China Green Food. The "Baoyan Brand" Xiaguan Brick Tea has also been rated as a "Chinese Tea Brand" and a "Yunnan Province Famous Brand Product".

Production and Technology

The company has advanced tea processing equipment in the world today. The Yinqiao New Factory Project, which was invested over 300 million yuan in the Dali Food Industry Park (Yinqiao Town), has been fully completed and put into production and operation. The new factory area is composed of the largest plateau warehouse Pu'er tea aging center in China, the largest century old technology and green food production and processing zone in the province, the national tea processing technology research and development sub center, the China (Xiaguan) Tuo Tea Research Institute, Xiaguan Tuo Teahouse, and other sections, with the goal of comprehensively achieving "clean, green, automated, intelligent, and standardized" development.

Marketing and Sales

The company implements a nationwide chain monopoly marketing strategy for Xiaguantuo tea, with more than 600 specialty stores (counters) distributed in 32 provinces (cities) and the Hong Kong Special Administrative Region, and exports to 18 countries and regions including the European Union, Russia, Japan, South Korea, Malaysia, etc., enjoying a good market reputation.

Corporate Culture

The company adheres to a century old tea making tradition and craftsmanship, adheres to the policy of "quality promotes enterprise development" and implements a brand strategy, constantly maintaining the competitiveness of its products in the market. At the same time, the company is also committed to the dissemination of tea culture, by organizing various tea culture activities, allowing more people to understand and love Xiaguantuo tea, and promoting the inheritance and development of Chinese tea culture.

Yunnan Xiaguantuo Tea (Group) Co., Ltd. has become one of the important enterprises in the Chinese tea industry with its long history, excellent quality, strong brand influence, and perfect market layout, occupying an important position in both domestic and international tea markets.

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