昆明七彩云南庆沣祥茶业股份有限公司 Kunming Colorful Yunnan Qingfengxiang Tea Industry Co., Ltd
昆明七彩云南庆沣祥茶业股份有限公司是一家在茶行业极具影响力的企业。以下是对它的详细介绍:
公司概况
昆明七彩云南庆沣祥茶业股份有限公司成立于2006年9月19日,是昆明诺仕达企业(集团)全资子公司,累计注册资本1.514亿元 。公司位于昆明市官渡区,法定代表人为朱华 。作为一家全产业链综合性茶企,其业务涵盖茶叶种植、生产、加工、科研、销售以及茶文化推广等多个环节 。
发展历程
公司的发展可追溯至1998年,当时诺仕达集团开始涉足茶产业。经多年积累和探讨,2006年,诺仕达集团决定成立茶业股份公司,全面进军茶产业 。2015年,公司成为中国普洱茶行业首家新三板上市企业(股票代码:835024),被誉为“中国普洱茶第一股”。
企业实力
茶园基地 :公司在西双版纳州勐海县布朗山乡老班章、新班章、老曼峨黄金三角洲核心产区,建设拥有长达50年使用权的七彩云南庆沣祥万亩有机生态茶庄园。同时,公司与上百家茶叶初制所建立了长期稳定合作关系,辐射云南20万亩优质高山生态大叶种茶园。
生产工厂 :公司在昆明和勐海两地设立工厂。勐海七彩云南茶厂年产能3000吨,承担“勐海普洱茶现代加工工艺展示及储存陈化研究工程中心”的基地职能;昆明茶叶总厂占地200亩,设立普洱茶工程研究中心,注重高科技和普洱茶衍生产品研发。
科研力量 :2008年七彩云南成立茶业产业大健康研究院,2015年建立“陈宗懋院士工作站”,围绕茶园生物病虫害的防治、紫娟产品的创新深度研发、产品质量安全等项目进行深度合作。
质量管控 :公司制定了高于国家标准的《七彩云南·庆沣祥普洱茶》企业标准,每一款产品都需经过18道工艺环节,137个品控细节,并实行逐级溯源体系。同时,公司常年与国家普洱茶质量检测中心合作,对每批产品进行定点定期抽查检测。
品牌与产品
公司拥有“七彩云南”和“庆沣祥”两大茶叶品牌 。“庆沣祥”品牌以直营茶庄方式提供专业普洱茶品饮服务,面向老茶客、高端茶客,销售传统形态普洱茶;“七彩云南”品牌则面向全国市场,通过商超、传统批发、品牌连锁专卖、特制团购等渠道进行营销 。其产品涵盖了多种类型的普洱茶,如“百山百味”正山古树普洱茶等,其中“百山百味”正山古树普洱茶荣膺云南省“十大名茶”前三甲。
企业荣誉
公司连续多年荣为中国茶叶行业百强前十强企业,获得“云南普洱茶”消费者信得过产品、“云南省茶叶产业发展先进企业”“中国茶叶行业信用等级AAA级(最高等级)企业”等多项荣誉称号 。此外,公司还成为2010中国上海世博会特许生产商、特许零售商,并获得2010年上海世博会特许产品质量奖 。2023年、2024年、2025年均入选农业农村部公布的“农业产业化国家重点龙头企业”名单 。
企业文化
公司秉承“讲真求实、厚道地道”的品牌价值观,以“真心、真树、真好茶”的品牌理念,持续探索云茶产业新发展。同时,公司注重茶文化的推广,拥有1200余名茶艺师,年接待宾客500万人,通过多种方式传播普洱茶知识,弘扬普洱茶文化 。
社会责任
公司深入核心茶产区设立初制所,与茶农建立紧密合作,提供科学种植指导、绿色防控方案,帮助茶农提升茶园管理水平和鲜叶品质,实现增产增收。此外,公司还打造创办“七彩云南助学资金”“七彩云南留守儿童关爱基金”,帮助贫困灾区百姓重建家园,积极践行社会责任 。
Kunming Colorful Yunnan Qingfengxiang Tea Industry Co., Ltd. is a highly influential enterprise in the tea industry. Here is a detailed introduction to it:
Company Profile
Kunming Colorful Yunnan Qingfengxiang Tea Industry Co., Ltd. was established on September 19, 2006. It is a wholly-owned subsidiary of Kunming Nuoshida Enterprise (Group) with a cumulative registered capital of 151.4 million yuan. The company is located in Guandu District, Kunming City, with Zhu Hua as its legal representative. As a comprehensive tea enterprise with a full industry chain, its business covers multiple aspects such as tea planting, production, processing, scientific research, sales, and tea culture promotion.
Development History
The development of the company can be traced back to 1998, when Nuoshida Group began to enter the tea industry. After years of accumulation and discussion, in 2006, Nuoshida Group decided to establish a tea industry joint-stock company and fully enter the tea industry. In 2015, the company became the first Chinese Pu'er tea industry to be listed on the New Third Board (stock code: 835024), known as the "first stock of Chinese Pu'er tea".
corporate strength
Tea Garden Base: The company is building a colorful Yunnan Qingfengxiang 10000 acre organic ecological tea plantation with a 50 year usage right in the core production areas of Laobanzhang, Xinbanzhang, and Laomanee Golden Triangle in Bulangshan Township, Menghai County, Xishuangbanna Prefecture. At the same time, the company has established long-term stable cooperative relationships with hundreds of tea initial processing plants, radiating 200000 acres of high-quality high-altitude ecological large leaf tea gardens in Yunnan.
Production factories: The company has established factories in Kunming and Menghai. Menghai Colorful Yunnan Tea Factory has an annual production capacity of 3000 tons and serves as the base for the "Menghai Pu'er Tea Modern Processing Technology Exhibition and Storage Aging Research Engineering Center"; Kunming Tea Factory covers an area of 200 acres and has established a Pu'er Tea Engineering Research Center, focusing on high-tech and Pu'er tea derivative product research and development.
Research strength: In 2008, Colorful Yunnan established the Tea Industry Health Research Institute, and in 2015, established the "Academician Chen Zongmao Workstation" to conduct in-depth cooperation on projects such as the prevention and control of biological pests and diseases in tea gardens, innovative research and development of Zijuan products, and product quality and safety.
Quality control: The company has developed the enterprise standard for "Colorful Yunnan Qingfengxiang Pu'er Tea" that is higher than the national standard. Each product needs to go through 18 processes, 137 quality control details, and implement a hierarchical traceability system. At the same time, the company cooperates with the National Pu'er Tea Quality Testing Center year-round to conduct regular spot checks and inspections on each batch of products.
Brand of product
The company has two major tea brands, "Colorful Yunnan" and "Qingfengxiang". The "Qingfengxiang" brand provides professional Pu'er tea drinking services through direct operated tea houses, targeting old and high-end tea customers, and selling traditional forms of Pu'er tea; The "Colorful Yunnan" brand targets the national market and is marketed through channels such as supermarkets, traditional wholesale, brand chain stores, and special group purchases. Its products cover various types of Pu'er tea, such as "Hundred Mountains and Hundred Flavors" Zhengshan Ancient Tree Pu'er tea, among which "Hundred Mountains and Hundred Flavors" Zhengshan Ancient Tree Pu'er tea has won the top three of Yunnan Province's "Top Ten Famous Teas".
Corporate Honors
The company has been honored as one of the top ten enterprises in China's tea industry for several consecutive years, and has been awarded multiple honorary titles such as "Yunnan Pu'er Tea" Consumer Trusted Product, "" Advanced Enterprise in Yunnan Tea Industry Development ", and" AAA Credit Rating (Highest Level) Enterprise in China's Tea Industry ". In addition, the company also became a licensed manufacturer and retailer for the 2010 Shanghai World Expo, and won the 2010 Shanghai World Expo Licensed Product Quality Award. Selected from the list of "National Key Leading Enterprises in Agricultural Industrialization" announced by the Ministry of Agriculture and Rural Affairs in 2023, 2024, and 2025.
Corporate Culture
The company adheres to the brand values of "truthfulness and authenticity, honesty and authenticity", and continues to explore new developments in the cloud tea industry with the brand concept of "sincerity, authenticity, and excellent tea". At the same time, the company focuses on promoting tea culture, with over 1200 tea artists and an annual reception of 5 million guests. Through various means, the company disseminates knowledge of Pu'er tea and promotes Pu'er tea culture.
social responsibility
The company has established a primary processing plant in the core tea producing areas, closely cooperating with tea farmers to provide scientific planting guidance and green prevention and control plans, helping tea farmers improve their tea garden management level and fresh leaf quality, and achieve increased production and income. In addition, the company has also established the "Colorful Yunnan Education Assistance Fund" and the "Colorful Yunnan Left behind Children Care Fund" to help people in poverty-stricken disaster areas rebuild their homes and actively fulfill social responsibilities.