600+茶企扎堆上海！这场茶博会不仅能品茶，还藏着中国茶走向世界的“密码”600+tea companies gather in Shanghai! This tea expo not only offers tea tasting, but also hides the "code" for Chinese tea to go global
东方网记者曹磊8月21日报道：今天上午，第5届上海国际茶产业博览会在上海世博展览馆开幕。本届茶博会以“中华茶饮，海纳百川”为主题，汇聚600余家茶企品牌、万余种茶产品，并将呈现20余场茶事活动，为期4天的展会为上海及全国茶友打造了一场集参观、体验、品饮、采购于一体的茶业盛会。
作为华东茶业第一展，本届茶博会展览面积达25000平方米，设置1200个国际标准展位，划分全国名茶区、普洱茶/黑茶、茶器美学区等七大展区，涵盖六大茶类、新式茶饮、茶器具等全产业链产品。开展首日，展馆内人流如潮，各大茶企不仅带来年中新品与旗舰产品，更推出购茶折扣、中秋茶礼定制等活动，部分企业还通过直播连线线上茶友，展销氛围十分热烈。
开幕式上，多位嘉宾聚焦茶产业发展与上海城市优势展开致辞。上海市商务委员会二级巡视员李泓指出，上海作为全国茶叶消费核心市场，正加快建设国际消费中心城市和国际会展之都，为茶产业创造广阔机遇，欢迎更多茶企来沪拓展市场。深圳市华巨臣国际会展集团有限公司副总裁程筱琳表示，本届茶博会坚持“品牌化、市场化、专业化、国际化”理念，将立足上海辐射全球，搭建茶产业链对接桥梁，释放茶业经济潜能。
上海现代服务业联合会副会长、秘书长李关德回顾了与华巨臣合作举办四届茶博会的历程，强调将依托上海国际化优势，推动中国茶通过“上海窗口”走向世界。云南省茶叶流通协会创会会长陈勋儒则带来云南茶企的精彩亮相，介绍“普洱茶”“滇红”“滇绿”三大品牌魅力，本次云南组团带来生态古树茶、年份茶等优质产品，德宏州、临沧等地区展团集中展示云茶特色。
展会现场，深圳市华巨臣国际会展集团与上海素和创意设计有限公司签署战略合作协议，双方将共建“上海文人茶会”文化IP，融合海派美学打造沉浸式茶文化体验场景。此外，组委会联动云南、福建等茶叶主产区，组织五大产区政府展团参展，并策划多场品牌推介会，如“云南白茶第一县 南涧白茶自然甜”“中国茶叶品牌推介会”等，打通产销信息壁垒，促进茶企与买家精准对接。
立足上海“国内大循环中心节点”与“国内国际双循环战略链接”的区位优势，本届茶博会不仅为全国茶企提供了拓展华东市场的平台，更致力于推动中国茶走向世界。从传统茶品到创新茶饮，从贸易对接到文化传播，这场盛会正以多元形式激活茶叶消费动力，为茶产业高质量发展注入新动能。展会将持续至8月24日，为各界带来更多茶业交流与合作的机遇。
Dongfang Net reporter Cao Lei reported on August 21st: This morning, the 5th Shanghai International Tea Industry Expo opened at the Shanghai World Expo Exhibition and Convention Center. This year's Tea Expo, with the theme of "Chinese Tea Drinks, Embracing All Rivers", gathers more than 600 tea enterprise brands and over 10000 tea products, and will present more than 20 tea events. The four-day exhibition has created a tea industry event that integrates visiting, experiencing, tasting, and purchasing for tea friends in Shanghai and across the country.
As the first exhibition of tea industry in East China, this year's Tea Expo has an exhibition area of 25000 square meters and 1200 international standard booths. It is divided into seven exhibition areas, including the National Famous Tea Area, Pu'er Tea/Black Tea, and Tea Ware Aesthetics Area, covering six major tea categories, new tea drinks, tea utensils, and other products in the entire industry chain. On the first day of the event, the exhibition hall was bustling with people. Major tea companies not only introduced mid year new and flagship products, but also launched activities such as tea purchase discounts and customized Mid Autumn tea gifts. Some companies even connected with online tea friends through live broadcasts, creating a lively atmosphere for sales and exhibitions. img
At the opening ceremony, several guests delivered speeches focusing on the development of the tea industry and the advantages of Shanghai city. Li Hong, a second level inspector of the Shanghai Municipal Commission of Commerce, pointed out that as the core market for tea consumption in China, Shanghai is accelerating the construction of an international consumption center city and an international exhibition capital, creating broad opportunities for the tea industry. More tea companies are welcome to come to Shanghai to expand their markets. Cheng Xiaolin, Vice President of Shenzhen Huajuchen International Exhibition Group Co., Ltd., stated that this year's Tea Expo adheres to the concept of "branding, marketization, specialization, and internationalization", and will be based in Shanghai and radiate globally, building a bridge for the tea industry chain to connect and unleash the economic potential of the tea industry.
Li Guande, Vice President and Secretary General of the Shanghai Modern Service Industry Federation, reviewed the process of collaborating with Huajuchen to hold four tea expos, emphasizing the importance of leveraging Shanghai's international advantages to promote Chinese tea to the world through the "Shanghai Window". Chen Xunru, the founding president of Yunnan Tea Circulation Association, brought a wonderful appearance of Yunnan tea enterprises, introducing the charm of the three major brands of "Pu'er tea", "Dian Hong" and "Dian Green". This Yunnan group brought high-quality products such as ecological ancient tree tea and vintage tea, and exhibition groups from Dehongzhou, Lincang and other regions showcased the characteristics of Yunnan tea.
At the exhibition site, Shenzhen Huajuchen International Convention and Exhibition Group signed a strategic cooperation agreement with Shanghai Suhe Creative Design Co., Ltd. Both parties will jointly build the "Shanghai Literary Tea Party" cultural IP, integrate Shanghai aesthetics to create an immersive tea culture experience scene. In addition, the organizing committee has collaborated with tea producing regions such as Yunnan and Fujian to organize government pavilions from five major production areas to participate in the exhibition. They have also planned multiple brand promotion events, such as the "Yunnan White Tea First County Nanjian White Tea Natural Sweet" and the "China Tea Brand Promotion Conference," to break down barriers between production and sales information and promote precise communication between tea companies and buyers. img
Based on the geographical advantages of Shanghai's "domestic circulation center node" and "domestic international dual circulation strategic link", this year's Tea Expo not only provides a platform for tea companies across the country to expand into the East China market, but also strives to promote Chinese tea to the world. From traditional tea products to innovative tea drinks, from trade connections to cultural dissemination, this grand event is activating the consumption power of tea in various forms, injecting new momentum into the high-quality development of the tea industry. The exhibition will continue until August 24th, bringing more opportunities for tea industry exchanges and cooperation to all sectors.